Sunday, October 24, 2010

It Looks Like People Are Getting Wise To High Fructose Corn Syrup's Lies..

Corn Syrup Lobby Courts Mommybloggers, Gets Spanked. Excerpts/Italics:

Some scientists and food experts, including the well-regarded sustainable food advocate Marion Nestle, have argued that high fructose corn syrup is really no worse, nutritionally speaking, than traditional refined table sugar, which is certainly no health food. But mounting evidence suggests that subtle chemical differences between the two sweeteners might cause HFCS to affect the body differently than regular sugar, in potentially harmful ways.

A 2007 Rutgers University study linked HFCS in soda to diabetes. There was the revelation in 2008 that some brands of HFCS contained traces of mercury. Then a Princeton study, published just this March, connected high fructose corn syrup consumption to obesity in rats.

As a result of all the bad publicity associated with these scientific findings, more than 50% of Americans now believe high fructose corn syrup may pose a health hazard. Sales of high fructose corn syrup have plummeted as manufacturers scramble to replace HFCS with familiar, old-fashioned table sugar.

So last month, the Corn Refiners Association, a trade organization that lobbies the U.S. government on behalf of corn processors, launched a campaign to change the name of high fructose corn syrup to corn sugar.
Along with the usual press releases and web site, there's this..

Specifically, the CRA approached bloggers who write compensated product reviews for MomCentral, a targeted social media marketing organization whose clients include such corporate giants as Unilever, Bayer, and Procter and Gamble.
...
For the Corn Refiners Association, MomCentral arranged a webinar for blogger members, where attendees were apparently treated to a CRA sponsored presentation of evidence that high fructose corn syrup, a.k.a. "corn sugar," and traditional table sugar are nutritionally equivalent and affect the body in exactly the same way. The bloggers were then paid, with Walmart gift certificates, to write about what they had learned from the CRA.
And:
The blogger backlash against the CRA / MomCentral corn sugar marketing campaign was swift and severe. Prominent members of the parent blog community, including Mom-101's Liz Gumbinner, Work It Mom's Mir Kamin, and Christine Koh of Boston Mamas, came out strongly against the marketing campaign, calling the CRA messaging misleading and taking the bloggers who repeated CRA's assertions uncritically to task for failing to do their own research on high fructose corn syrup to present more balanced reviews.

These tactics aren't working. The public is becoming aware of the dangers of HFCS, not only through information, but also by becoming aware as to how they personally feel, in response to ingesting High Fructose Corn Syrup. The industry has lost ground, but don't expect them to give up: They'll just change tactics, again.

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