So I.. SHOULDN'T Use LifeLock?

LifeLock CEO’s Identity Stolen 13 Times. Excerpts:

"Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity. (Apparently. Me.)

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.

That’s 12 more times than has previously been known.

And

A spokeswoman for the Albany police, who investigated the AT&T/Cingular account but never made any arrest, told the New Times that Davis’ publication of his Social Security number created more victims than just himself.

And

The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

And (hilarious!)

Davis’ history as an identity-theft victim would seem to call into question the company’s ability to protect consumers from a similar fate."

Heh. Heh heh.